THE MAKING OF McPAPER: The Inside Story of How USA Today Made It (updated edition) (Peter Prichard, David Colton) | Media & Announcers | - College & Pro Media Sports Book Store - Sports Publishing LLC

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THE MAKING OF McPAPER: The Inside Story of How USA Today Made It (updated edition) (Peter Prichard, David Colton) \| Media & Announcers

		THE MAKING OF McPAPER: The Inside Story of How USA Today Made It (updated edition) (Peter Prichard, David Colton) Description: DESCRIPTION In 1982 the Gannett Company, the nationÌs biggest newspaper chain, launched USA TODAY. USA TODAY celebrates its 25th anniversary in 2007. The brainchild of Al Neuharth, it was the most expensive, most closely watched newspaper debut in history. Journalists called it ÏMcPaper,Ó the Ïtitan of tidbits,Ó and Ïjunk-food journalism.Ó No newspaper executive had ever put so many millions and so many careers on the line. This updated edition of Peter S. PrichardÌs acclaimed 1987 release includes an afterward by longtime USA TODAY writer and editor David Colton. This updated section completes the story of the first century of ÏThe NationÌs Newspaper.Ó Colton catches up with the founders and examines the journalistic achievements that have gained ÏMcPaperÓ respect. Readers of USA TODAY Ò millions of them Ò will find this a fascinating, behind-the-scenes story of the battle to build a newspaper that has grown to redefine modern journalism. Readers of business histories will find it a classic case study of a bigrisk, big-reward business start-up. ABOUT THE NEWSPAPER: Peter S. Prichard is the former top editor of USA TODAY. During his more than six years as editor, from 1988 through 1994, USA TODAY passed the two-million mark in circulation to become the nationÌs largest daily, while winning several national journalism awards. In his more than 25 years as a journalist, Prichard was a sportswriter, a police and court reporter, an assistant city editor, a television producer, a TV columnist, a feature writer, an editorial writer, a political editor and a deputy editorial page editor. In 1995 he joined the Freedom Forum to lead the team of news and museum professionals that built the $50-million Newseum and Freedom Park project in Arlington, Virginia. David Colton has been with USA TODAY since 1983. He oversaw coverage of politics at the paper for a dozen years, attending 11 political conventions and biting his nails with the rest of the journalistic community on Election Night 2000, where the paper went through seven different front pages before declaring no one had yet won the presidency. Colton has filled the Deputy Managing Editor in News, Deputy Executive Editor, and Page One Editor positions at USA TODAY. 2007 * 192 pp * color photos throughout 8.5 x 11 inches softcover Approximate Shipping Time: Please allow 7-10 business days for delivery of this item. Please note: No expedited shipping available! This item ships separately and will be delivered directly from the distributor or manufacturer.
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Product ID/SKU		1596702869
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Price		$18.95

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