This Brass key chain is 2" x 3/4" in dimension. The background is Carolina Blue with brass outline. There are two slim brass lines running horizontally on the top and the bottom of the key chain. Under the first set says "University Of" in navy blue 1/8" letters outlined in brass. In the center it says "North Carolina" in the same color scheme as the previous lettering but these letters are 3/8" tall. The bottom two bars are interrupted by the word "alumni" in white and outlined in brass. These letters are 1/16" tall.